WASHINGTON (Reuters) - His embossed business card reads ''H.R.H. Crown Prince Alexander of Yugoslavia.'' 
And although he has never lived in that country, currently ravaged by internal conflict and NATO bombing, the British-born heir to the Yugoslav throne says he believes a return to the monarchy is the answer for a peaceful Yugoslavia. 

The 53-year-old great-great-grandson of Queen Victoria and cousin of King Juan Carlos of Spain has lived in exile all his life, but says his would-be subjects in Yugoslavia want the monarchy back. 

``I assure you that there's tremendous interest in the monarchy,'' Alexander said in an interview in the U.S. capital Thursday. 

Yugoslavia had a monarchy until communists took over after a civil war during World War II, he said. 
``You get a feeling from messages and phone calls from people, people make a country, saying under a monarchy we could be somebody again and be respected in the world,'' he said. 

Alexander said he envisions a king who would be a figurehead standing alongside world leaders, while an elected prime minister actually would run a democratic government. 

The public would not vote on bringing back the monarchy, but the political parties would make that decision, he said. 

``The politicians, the leaders of the parties would have to show favorable interest, and we have that, minus (Slobodan) Milosevic,'' he said, referring to the Yugoslav president. 

``I would provide the break from the past because I do not belong to any of the political parties, I have not been part of the horrible things. I'm there to encourage the democratic process,'' he said. 

Alexander is the son of King Petar II, who left his homeland in 1941 after Nazi Germany overran his country and died in exile in 1970. Alexander has been offering media interviews during visits to the United States and Europe to get his message out. 

He said he accepted that before anything like a monarchy could be considered, some sort of peace must be established in Yugoslavia, where NATO has bombed nonstop since late March. 

Hundreds of thousands of ethnic Albanians have fled the southern province of Kosovo into neighboring countries, telling of atrocities committed by Serb forces. 

``I think the only solution is to bring into the forefront the democrats and not give any more leases of life to the dictators like Milosevic,'' Alexander said. 

``All he cares about is power, that's his main interest, to remain in power no matter what it costs,'' Alexander said. 
``Milosevic has maintained his power base by ruling by division. The West has contributed to his power -- imagine being bombed by the 19 democracies that one wanted to emulate,'' Alexander said. 

The prince said he opposed NATO's bombing and hoped some type of peace settlement would be reached with a role for the United Nations in a peacekeeping force. 

``I think the way forward really now is the United Nations must be included,'' he said. 
If Milosevic is allowed to stay in power, more problems will erupt in the future, Alexander said. 

The prince said he has his own Web site (www.RoyalFamily.org) to provide more information about himself.