RECEPTION IN HONOUR OF “THE MARKETING EXPERIENCE” CONFERENCE AT THE WHITE PALACE

Belgrade, 24 October 2011 – On the occasion of one of the biggest marketing manifestations in Serbia and the region, Their Royal Highnesses Crown Prince Alexander and Crown Princess Katherine organized a reception for the participants of “The marketing experience” Conference at the White Palace, which was hosted by Their Royal Highnesses daughter, Mrs. Alison Andrews, on behalf of the Royal Couple.

“The Marketing experience”, organized by P. Agency gathered world eminent experts in fields of marketing and advertising which presented their communication techniques and knowledge in branding. Among many were: BBC, Ebay, Google, Hewlet Packard, Kodak, Motorola, Nokia, Virgin media, Yahoo.

Guests were welcomed by Mrs. Alison Andrews, co-founder at Galoo (www.galoo.com) and Mr. Kosta Petrov, Chief Experience Officer at P. Agency.

“It is my great pleasure to welcome you at the White Palace on behalf of Their Royal Highnesses. This amazing Compound is a unique monument of Serbian and European culture, history and heritage and as such is a brand for itself. Therefore, there is no better gathering place for brand experts like you”, said Mrs. Andrews adding that she is thrilled to have the opportunity to present the concept of her Company Galoo.com to the finest professionals in the field of marketing and advertising.

Mr. Kosta Petrov, Chief Experience Officer at P. Agency and organizer of this manifestation emphasized: “This event is something that was growing and developing between me and my associates for quite some time. We wanted to create a global event suitable for all business industries. The main goal of this manifestation is bringing global knowledge and experts to Serbia and region, so they could soon become new centers for global knowledge exchange”.