THEIR ROYAL HIGHNESSES ATTEND SUPERBRAND AWARD CEREMONY

Belgrade, 16 April 2007 – Their Royal Highnesses Crown Prince Alexander II and Crown Princess Katherine accompanied by Mr. David Andrews, son of HRH Crown Princess Katherine and his wife Angeliki Margariti and by Mrs. Alison Andrews, daughter of HRH Crown Princess Katherine attended the Superbrand award Ceremony organized by Tsomoks Group International (TGI), held at the Sava Centre.

Before the official award ceremony, Their Royal Highnesses Crown Prince Alexander II and Crown Princess Katherine hosted a small reception at The Royal Palace for the participants of the Superbrand of Serbia in order to show them hospitality and gratitude for taking interest in the Serbian economy.

After visiting The Royal Complex, all participants went to the award ceremony held at the Sava Centre.

Opening remarks were presented by Mr. Symeon Tsomokos, Director of TGI, Mr. Bill Colgrave, Director of Superbrands International and Mr. Srdjan Saper, Managing Director of McCann Ericson Group.

Following the ceremony, HRH Crown Prince Alexander II had the pleasure to deliver the award to the Institute for Blood Transfusion in the category of the Public Services, while Mrs. Alison Andrews delivered award to the company Duracell in the category of energetics.

The award of the best domestic Superbrand went to EXIT FEST and the prize was delivered by Mr. Bill Colgrave, while Mercedes Benz won the award for the best International Superbrand which was delivered by Mr. Saper.

The Superbrands is the independent authority on branding with the aim to promote the discipline of branding and pays tribute to exceptional brands. The Superbrands procedure in Serbia was conducted in two phases. During the first phase, an independent voluntary Council of 15 members, consisting of leading experts from the world of marketing, media, business and finance, voted on over 2800 brands (products or services) divided into 34 categories.

Beside the Council members: Mr. Srdjan Saper, General Manager of McCann Erickson Group, Mr. Djordje Bobic, Belgrade City Architect, Mr. Maksa Catovic, Owner of Komuna, Mrs. Milka Forcan, Vice President of Delta Holding, Mrs. Radmila Hrustanovic, Deputy Mayor of Belgrade, Mr. Igor Jecl, Manager of Services Division – Telecom Serbia, Mrs. Olivera Kovacevic, Journalist at RTS, Mr. Mijat Lakicevic, Editor in Chief of Economist Magazine, Mrs. Vesna Mandic, Owner of Fabrika, Dr. Slobodan Milosavljevic, President of the Serbian Chamber of Commerce, Mr. Spyros Pyrgidis, Country Manager of Delyug, Mr. Aleksandar Radosavljevic, Commercial Director of Carlsberg Serbia, Mrs. Milica Rakovic, Director of Salford Capital Partners Inc. and Deputy CEO for DFC Group, Mr. Dragan Sakan, President of the New Moment – New Ideas Company, Mr. Milan Slavinski, Marketing Director of Grand Prom and Mr. Stefanos Vafidis, General Manager of Coca Cola HBC Serbia, at the event were also present HE Dr. Zoran Stankovic, Minister of Defense, Mr. Bozidar Dejlic, former Minister of Finance, Mr. Aleksandar Vlahovic, former Minister of Economy and many other business and government representatives as well as members of the Diplomatic Corps.