RECEPTION IN HONOUR OF THE CAMPAIGN FOR THE PREVENTION OF
Belgrade, 19 July 2007 – Their Royal Highnesses Crown Prince
Alexander II, Crown Princess Katherine, and Prince Alexander hosted a reception
this evening at the White Palace in honour of the campaign for the prevention of
The campaign to raise the awareness in women in relation to
the need for preventive medical check-ups for cervical cancer was initiated by
the Foundation of Princess Katherine in cooperation with the Hello! Magazine now
published in Serbia.
Hello! Magazine originated from the Spanish weekly Hola! and
is published in 11 local editions (Spain, Great Britain, Russia, Turkey,
Thailand, United Arab Emirates, Greece, Canada, India, Malaysia, and Mexico) and
is exported to 60 countries worldwide.
This event was attended by representatives of the Government
of Serbia, diplomatic corps, Belgrade City Hall, academic community, members of
the advisory bodies of the Crown and the Royal Medical Board, directors and
representatives of leading banks, companies and international organizations in
Serbia, many public personalities, and great and well known benefactors and
humanitarian activists, as well as the associates of the Foundation of Princess
Crown Prince Alexander spoke on the behalf of the Royal
Family, wished everyone a warm welcome to the White Palace, and in his speech he
“In our country, a large number of women, potential mothers,
fall ill from cervical cancer. Unfortunately, many of them lose their lives,
even though this illness is not incurable. That is why it is very important that
as many people, relevant institutions and media as possible can join together
and influence the society for the benefit of the health of future mothers,
without whom Serbia has no future”.
The Crown Prince thanked our friends at the Color Press
Group, who accepted to be the associates in the initiating of this campaign of
the Foundation of his wife Crown Princess Katherine, and called upon all media
to join in.
Mr. Robert Coban addressed the present on behalf of the
employees of the Color Press Group and the Hello! Magazine, and pointed out that
he is especially proud of the fact that Serbia is the first country of Eastern
Europe, with the exception of Russia, which got the license for Hello!.
“I am deeply convinced that only socially responsible
companies which take care of their environment and the problems of the
population can count on a stable progress”, Mr. Coban pointed out.
In Serbia, cervical cancer is at the top of the causes of
death of women, right after breast cancer. Annually, in Serbia, 1,500 women are
diagnosed with cervical cancer; while in 2005 alone, 846 women died as a result
of this mean illness.
Following the ceremony the speeches were delivered by Dr.
Dimitri Segedi, President of the working group, part of the Ministry of Health
for cervical cancer prevention, Mrs. Sally Cartwright, representative of Hello
Limited UK and Miss Alexandra Kovac, distinguished musician and winner of the