THEIR ROYAL HIGHNESSES AT THE OPENING OF THE 5th BRAND FAIR

Belgrade, 12 February 2009 – Their Royal Highnesses Crown Prince Alexander and Crown Princess Katherine attended today the opening of the 5th International Brand Fair held at the Belgrade Fair.

Speeches were delivered by HRH Crown Prince Alexander II, HE Mr. Slobodan Milosavljevic, Minister of Trade and Services, Mr. Milos Bugarin, President of the Serbian Chamber of Commerce, Mrs. Vlajic, representative of the Foreign Investors Council in Serbia, Mr. Scott Bedbury and Mr. Milivoje Radovanovic, CEO of Mass Media International, the host and organiser of the Brand Fair.

In his speech the Crown Prince mentioned: “This event has contributed to the development of the economic situation in Serbia, and not only that, but also given the opportunity to our business community to meet leaders from the fields of marketing, advertising and trade industry. As we all know, the global economic situation is difficult. Therefore this makes it a big challenge to attract new foreign investments. At the same time this will be an opportunity to also find new ways forward within our own resources: our companies, our brands, our people. For this reason we will have to work collectively to surpass the challenges ahead of us and find alternative ways to move ahead to create new jobs. We must be positive and expand our potential by focusing on our greatest common denominator, our national brand that we have been searching for years, and is all around us - the people of Serbia”.

At the Brand Fair, latest ideas and trends in brand management were presented and special exhibitions were showcased by well known foreign and domestic brand leaders such as: Coca Cola, Com Trade Group, McDonald’s, Microsoft, Sap, Lexus, Peugeot, Natuzzi, 13 jul Plantaze,Telekom of Serbia, Si&Si Group, Jaffa Crvenka, Prokupac ltd., Tigar, Stars, Stylos Group, Doncafe, DDOR Novi Sad, Revita, Aleksandrovic vines, RTS, RTV Pink, Politika, Business magazines, Hello!, Vreme, and many others.

After the opening Their Royal Highnesses visited the Brand Fair.