PINK RIBBON SHOPPING MONTH NOW OPEN AT USCE SHOPPING CENTER

Belgrade, 28 September 2009 – HRH Crown Princess Katherine Foundation together with Katarina Rebraca Charity Fund in collaboration with the Ministry of Health, Secretariat for Health of the City of Belgrade, Usce Shopping Centre and with the support of TV92 launched today Pink Ribbon Shopping Month at the Usce Shopping Centre.

The opening remarks were given by HRH Crown Prince Alexander II, HRH Crown Princess Katherine, Dr. Nevena Karanovic, State Secretary in the Ministry of Health, Prof. Dr. Dragana Jovanovic, Secretary for Health of the City of Belgrade, Mrs. Katarina Rebraca, and Mrs. Smiljka Dokic Jeremic, Director of Marketing of MPC Properties.

“I believe that this is ideal location for raising awareness and promotion of the Serbia against cancer Campaign, and women would be in a position to get all necessary information about prevention in a very relaxed atmosphere”, said state secretary in the Ministry of Health Dr Nevena Karanovic.

Prof. Dr Dragana Jovanovic, City secretary of health, said that City Secretariat of health of Belgrade would have their counselling teams during second week of “Pink ribbon” month in Usce Shopping Centre from 12 to 4 pm, together with special model for practising breast self examination.

“Opening of this stand is realization of my pink dream, well known in Serbia for over four years now. It was not a coincidence that I was born on October 1, came back to live in Serbia, and started a Foundation that is raising awareness among women, advocates better conditions regarding medical checkups, and better treatment of breast cancer. This stand is designed and dedicated to all women of Serbia” said Ms Katarina Rebraca.

Ms. Smiljka Dokic Jeremic, Director of Marketing of MPC Properties has said: “It is my great pleasure to greet you on behalf of MPC Properties Company and USCE Shopping centre, the biggest shopping centre in the Balkans, with more than 140 shops, visited by tens of thousands of people every day, and over a million visitors since the opening. We believe that all that people would show their power and support this humanitarian action for fighting the breast cancer. We are happy that Usce Shopping Centre will be painted in pink during October, and we will, via this promo stand, actively participate and contribute”. I would like to warmly thank HRH Crown Princess Katherine and our dear friend Katarina Rebraca for their initiative and organizational efforts”.

Princess Katherine said in her speech: “It is my great pleasure to see that we are all united in the fight against this terrible disease. This is the desire I’ve taken to heart in my personal mission of for medical diplomacy. Only by working together can we spread the word around and make sure our women, the women of Serbia get the message loud and clear! Breast cancer can be cured! Death should not be an option! Please take care of yourselves, so you can continue to care for your loved ones. Early detection is the best prevention! Please remember that, and please have regular checkups”.

Princess Katherine also mentioned: “My heart is full, when I know I am on the right track and that I can stand here facing all of you and that I will continue working relentlessly to make a difference no matter what”.

At the stand, launched in aid of early awareness of breast cancer, there will be a special programme during the month of October which is the International breast cancer awareness month.

Products were especially designed in aid of breast cancer campaign will be available for the public. Tomasevic jewellery will present a new line of jewellery, Tigar will launch two new models of rubber boots designed with pink ribbon that will be on sale in October, Company Art Ival will promote a new line of chocolate products and Roaming-Samsung and MTS will present the Pink Samsung S 7350 mobile phone that was donated to Katarina Rebraca Fund for the month of October.

Special thanks to all the companies that supported this action: Alba Avis, Art Ival Balloon Centre, Digital Printing Centre, Innovations, MTS, Samsung, Stav, Stylos, Tigar Ltd. and Tomasevic Jewellery.