THE “PINK RIBBON SHOPPING MONTH” OFFICIALLY CLOSED AT USCE SHOPPING CENTER

Belgrade, 31 October 2009 - The “Pink ribbon shopping month” that took place during October, the International month of fighting against breast cancer was officially closed this evening at Usce Shopping Center in Belgrade.

This very successful action, organized by the HRH Crown Princess Katherine Foundation, Humanitarian Fund Katarina Rebraca, the Ministry of Health of Serbia and the City Secretariat of Health of Belgrade, with the support of MPC Properties, the owner of the Usce Shopping Center, was closed with a mini concert of by the famous Serbian pop singer Zeljko Vasic.

Numerous guests and journalists were addressed by Mrs. Alison Andrews, the daughter of HRH Crown Princess Katherine on her behalf, Ms. Katarina Rebraca, founder of the Katarina Rebraca Humanitarian Fund, and Ms. Smiljka Dokic Jeremic, Marketing Director of MPC Properties.

The joint message conveyed by all speakers was that early detection and self examination are of the outmost importance for breast cancer diagnosis and treatment in the early phase, which is absolutely necessary to successfully treat this disease.

HRH Crown Princess Katherine Foundation would like to thank all the companies that showed social responsibility and support for this project: Alba Avis, Art Ival, Balloon Centre, Digital Printing Centre, Innovations, MTS, Samsung, Stav, Stylos, Tigar Corporation and Tomasevic Jewellery.