RECEPTION FOR PARTICIPANTS OF EPICA FESTIVAL AT THE WHITE PALACE

Belgrade, 22 January 2010 – Their Royal Highnesses Crown Prince Alexander II, Crown Princess Katherine and Mrs. Alison Andrews, daughter of Princess Katherine hosted a reception for participants of the EPICA (Europe’s Premier Creativity Awards) festival tonight at the White Palace.

This first and the most important European festival of creative communication and is being held in Belgrade for the first time. A jury of 34 editors of from the main European public relations and advertising media selected the best works among over 4900 applications in 41 categories.

Welcoming the guests HRH Crown Prince Alexander emphasized: “Serbia today is at the beginning of long and challenging way to its European future. The greatest wealth and resources of any country are within its people, their hard work and creative potentials. My wife and I are trying to support the young and talented people of Serbia, to help them get a better education and chances to fulfil their dreams, for the benefit of this country and themselves”.

Among many, reception was attended by HE Mr. Nebojsa Bradic, Minister of Culture, HE Mrs. Snezana Samardzic-Markovic, Minister of Youth and Sport, Mrs. Radmila Hrustanovic, Deputy Mayor of Belgrade and many other representatives of public and cultural life of Serbia.

Mr. Dragan Sakan, founder of the New Moment PR Agency who organized this year’s event, and Mr. Andrew Rawlings, President of EPICA Festival also addressed the participants.